Rubber Brand was born in Elche, founded by three training partners: Carlos Sánchez, Frank Fernández and Carlos Moreno. We competed without a big team behind us and without a sponsor, paying every registration fee and every trip out of our own pockets. That's where a simple idea came from: to make the gear we would have liked to have when we were starting out.

Kimonos and no-gi gear designed by competitors, for competitors. Selected materials, patterns that stand up to the grips and wear of daily training, and a sober design that doesn't need to raise its voice. The purpose is still the same: to elevate everyday life on the mat.

We're still in Elche today, and our home extends to the academies that stand with us: Ilice Jiu Jitsu, in Elche, and Atenea Jiu Jitsu, in Madrid. A small brand growing on three pillars —sacrifice, community and happiness— and on pieces made to stay with you season after season.

We make gear with and for our community. We listen to our athletes and ambassadors, adjust, and test again at every training session. We're the brand of those who get up early to train before work, of those who get back up after losing and return the following week. We back those who earn it on the mat.

Born for this.